Do Quality Signs = Conversions?

Posted by Jason Hills on February 22, 2016  /   Comments Off on Do Quality Signs = Conversions?

Are you looking to get more customers through your door? The first step could be implementing the proper, winning signage. Studies and firsthand experience show time and again that quality signs do their job and they do it well: they get your business noticed and bring more customers inside. And ideally, once they are inside, your products or services will all but sell themselves. So, do quality signs = conversions? The answer is yes, and here’s why.

Beyond Your Control

While you can control where you build your business, how you operate, and what tactics you use for marketing, sales, and service, there are some external elements that you can’t always control. One of these is the number of people who pass by your shop or place of business on any given day. You may be able to bend things in your favour by building your premises on a busy, well-travelled street, but that only goes so far. On a busy street, there are likely countless other businesses catching your potential customers’ attention.

What does this mean?

This means that you can take control in a crucial area: your signage.

What Quality Signs Do for Your Business

What you can control is the impression your business makes to the external world. Even when competition is tough, it is possible to design and build a sign that stands out. With the right colour-scheme, quality craftsmanship, and a unique approach, your business name, logo, and more, can stand out among a sea of typical, average signs. And a team like John Hills has the experience and insight to help make sure this happens.

Then come the results? Evidence shows that signage attracts a larger portion of passersby into your business, perhaps as much as 50% more! These then become viable leads which, following your great service and wonderful products, will then hopefully convert into sales. And the key step to all of this? Getting those customers through YOUR door and not your competitors’.

Stop Them in Their Tracks

It isn’t only exterior, main shop front signs that achieve this outcome either. On walkable streets, foot traffic is a valuable resource to draw from. In this case, a well-worded and wisely-placed A frame sign can prove even more effective at drawing in customers. It’s doubly easy for them to simple walk right in. Plus, you can typically include more information about your business on a sign such as this, with a large surface area and the ability to include small text. The smartest businesses take advantage of all opportunities for high-quality signage to yield promising conversions.

Next Steps

Let’s get designing! This could be the most important thing you do for your business this year. John Hills is a leading Nowra signwriter serving businesses of all kinds in the region. We’d love to help you develop an attention-getting and conversions-creating sign. Get in touch with our team today for more details.

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About Jason Hills

I'm Jason, Owner of John Hills Signs. When I'm not making signs for the businesses of Nowra and beyond, I like to spend my time with my family, and surfing. You can circle me on Google+ to follow more of my content.

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