How Using Signage can Help Brand Your Business

Saltwater Dream - Shopfront Signage
Posted by Jason Hills on September 03, 2013  /   Comments Off on How Using Signage can Help Brand Your Business

When you need more people to notice your business, you look for different ways to market it. There are many actions you can take to get more out of marketing your business. One that stands out is branding.

Branding is a tangible way to give your business a competitive advantage through recognition and mind share.

Why You Need Branding

Your brand is a promise to your customers. When they see your logo or any representation of your business, you want them to immediately recognise the quality of your product or service.

Take Coca-Cola for example. What does that brand invoke in you when you look at a fresh out of the fridge bottle of Coke? I bet you feel positive about the promise of refreshment, right?

Coke is a great brand. Not all businesses can replicate that kind of branding that they have developed over the years. However, you can approximate this kind of genius branding if you hire the right people to do it.

Signage is Important for Branding

You need to build your brand on tangible foundations. Having signage like banner stands or corflute signs to promote your brand is a great idea. Simple logos on signage are extremely effective. Just look at the singular logo of Apple. It is just literally a stylish but minimalist drawing of an apple, but it is so recognisable due to its rich history and pedigree of quality.

Your logo will help you endorse your company culture and product quality into a single image that will instantly trigger memories in your customers’ minds. This is a great psychological method that is used by small and large businesses alike.

Consistency is a Must for Signage

Do you want your logo to stand out and be memorable? Then you need a company with the expertise of signage printing and marketing. This is not something that you can entrust to just anyone who knows how to use Photoshop.

You need professionals with years of experience and a unique eye for design and marketing. Professional artwork is completed with consistency in design and not just beauty in symmetry.

When marketing your business, you need consistency. Build a theme around your business and translate it into tangible representations like signage. What do you want people to remember after look at your sign? What do you want people to feel when they see your logo?

Creating a tangible representation is powerful especially when people see it everyday. Signage can give that edge as it can last for a very long time depending on the material used.

Keep it Real in Real Life

When you want to trigger positive memories in your customers minds you need to keep it real. Do your due diligence to make sure that your logo, brand and tagline lives up to what you are trying to convey to your customers. Follow through your promise with great and well-design signage.

The Final Analysis

Be consistent in your design and marketing and aim to trigger positive memories in your customers. Simple design is often the most effective. Design-wise, you need to keep everything tight and integrated. Do not just slap your logo or business name on a billboard. You need to have your logo and business name where your customers’ eyes can see it.

If you are trying out a new logo or brand display it on a corflute sign first. These are temporary signs that can be used in a range of ways. Find out more about corflute signs here. If you have any questions about branding and design give us a call, as we would love to chat to you about your ideas.

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About Jason Hills

I'm Jason, Owner of John Hills Signs. When I'm not making signs for the businesses of Nowra and beyond, I like to spend my time with my family, and surfing. You can circle me on Google+ to follow more of my content.

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