Dear John Hills Signs,
I have seen around Wollongong a very clever way of business marketing: a sign wrapped around a car advertising one’s business. I know you offer this service and am considering investing in a vehicle wrap for one of my personal or company vehicles. But, I wanted to trust your expertise and ask, do vehicle wraps work?
-Sincerely, a forward-thinking businessman
Kudos to you, forward-thinking businessman, for looking outside of the box! There are so many innovative ways to market and build your business that many companies fail to take advantage of. The traditional methods of advertisement have been exhausted, and consumers are looking for something unique. Vehicle wraps, sometimes referred to as car wraps, vehicle skins, or vehicle graphics, are a great example of innovative techniques. We at John Hills Signs absolutely believe that our vehicle wraps work, and they are a striking and effective way of increasing your business exposure daily and exponentially.
Major Reach
As Wollongong signwriters, we estimate that, in this area, a vehicle wrap on your car might get seen up to 50,000 times daily. That is a huge amount of exposure for your business! As your vehicle is driven around the city and beyond, it will be noticed by potential consumers wherever you go. This holds true whether you’re on the road or simply parked. A vehicle wrap is a continuous piece of advertisement for your business.
Local Recognition
For a local business, having a vehicle wrap really adds to the fun. As you move about town, area residents will start to notice and recognise your vehicle more and more. This makes it fun for the consumer, as they appreciate and enjoy seeing a familiar, interesting, and attractively decorated vehicle, (perhaps one with bright colours). This repeated exposure earns you local recognition, and your business will be better remembered and associated with the striking vehicle wrap. Visually, seeing your vehicle on a frequent basis will engrave the name of your business into the minds of potential customers.
Information on the Go
Let’s face it: it’s a fast and busy world out there. With thousands of advertisements constantly thrust in the face of consumers, it’s likely most of them are missed or ignored. A car, van, or truck with a vehicle wrap stands out amongst the crowd, meaning you are more likely to get noticed with a vehicle wrap than through traditional advertisements. Wherever people are, they can spot your vehicle and it will provide them with instant information about your business on-the-go. In addition to your business name and logo, you can include memorable slogans as well as brief facts to get customers better-informed about your business. This might include things such as telephone number, physical address, or even website or Facebook page. Getting the word out through a vehicle wrap is easy and certainly gets results.
Not only can you advertise your business, but you can use a vehicle wrap to market new promotions or events.
So, smart businessman, the answer is YES. Vehicle wraps do work. Having a 24/7 promotion of your business is a great, affordable way to bring in more customers, increase your exposure, and boost your sales. Contact us at John Hills Signs today for more information on getting one of our custom designs on your personal or company vehicle.
