Are you wondering if it’s time for your business to invest in a new sign? You’ve come to right place! At John Hills Signs we are your local signwriting professionals for the Shoalhaven region, and we love giving our area businesses a much-needed facelift. But we also want to help your business be it’s best, and on some occasions, you may require an entirely new sign. Sometimes it’s better to repair the sign you’ve got, or wait until the time is right. Today, we discuss 6 times your business might need a new sign and what you can do about it.
When You Undergo a Major Brand Redesign
Depending on your business needs, you may decide to complete a total redesign of your company’s brand and outlook. In some cases, you may choose to focus on different products or services. If your existing sign doesn’t match up to your brand needs, it’s definitely time to get a new one created for your business. When you’re unveiling a new brand, it’s also an exciting time to rethink your current design concepts, and a fresh, updated sign can help engage new potential customers.
When You Move (Maybe)
It’s not uncommon for a business to change locations. When you move, you might wonder if it will be necessary to get another sign for your new location. The answer is: maybe. What you should do depends on several factors, including the installation of the current sign, the age of the sign, and the location and layout of your new business. Sometimes, it’s possible to transport your existing sign, particularly if it’s in good condition. Depending on where your business has relocated, a different size or style sign may be required to match the building’s structure or to make sure you can be located from the road. You should discuss your circumstances with a signage professional to decide on the best course of action.
When it Appears Dated
Oftentimes, it’s brutally clear when your business needs a new sign. If your sign has an old-fashioned, dated look or style, it is probably time for you to spruce up your look. Plus, it never hurts to get a bit of a makeover, and a new design can help bring some positive attention to your business. If your signage is truly outdated, it might be fun to consider an illuminated sign or something else more cutting edge, to show your customers you’ve made the leap into the modern era!
When Your Business Changes Names or Focus
If your business changes its official name, this is the perfect opportunity to invest in some brand new signage. With a name change, you want every aspect of your business to reflect the new title, so your sign is the first place to start. This is also a wise choice if your business heads in a new direction. Working with your signwriter, we can help you figure out the ideal design scheme to showcase your new focus and let customers know what to expect.
When it’s Broken (Maybe)
A cracked, faded, or otherwise broken sign is a sure “sign” that you need a new one…or is it? The answer depends on the condition of the old sign and how bad the damage is. There are a few circumstances in which a broken sign can be repaired, but typically the best course of action is to make the investment into sparkling, new signwork that is free from defects, has bright colours, and makes the statement you want.
Every Few Years
Even if you’re not making any design changes, it’s a good rule of thumb to invest in a new sign every 3-5 years. Outside signage for your business especially takes a beating, as it is subject to the elements. Getting a new sign on a regular basis is a great way to ensure your signage always looks clean, fresh, and vibrant, and continues attracting you the valued business you need.
