In every aspect of your small business, it is vital that you remain ahead of the game. To beat the competition and make a name for yourself, you must keep abreast of constant changes in technology, marketing, and more, both within your specific industry and within the business world itself.
In the world of signage, there are continuous changes as both designers and businesses begin to understand what works and what doesn’t. Various trends come and go as the years pass, and new technological advancements make it possible for more creativity and boldness in business signs. At John Hills Signs, we aim to keep you in the know about what is happening with signage. We help you choose signage that will get your business real results, and we’ll keep you informed about the latest trends that are popular (and effective) with small businesses everywhere. Most of all, we strive to design signage for your business that is unique, completely fits your brand, and helps you stand out from the crowd.
Business are Loving Illuminated Signage
A beautifully lit sign can be stunning and eye-catching, and works for small businesses of all kinds. Our light boxes have been especially popular with local Nowra area businesses. Using internal illuminated panels, we can combine attractive 3D lettering with the perfect, subtle lighting to get your business noticed. This is an excellent option for shopfront signage, particularly in high traffic areas. Reception signage also can be remarkably enhanced with illumination, showcasing your business name and adding
Signs That Utilise What a Business Does
A fun trend in small business signage these days involves incorporating a bit of what a business does into the signage itself. For example, a store which sells art supplies might have a creative, hand-painted element to a sign which showcases the products and services of the business, but still looks clean, professional, legible, and appropriate. This type of sign can be clever and eye-catching, and is certainly a conversation piece for your customers and potential customers.
Another example would be a storefront sign for a construction company which is designed and built around an existing structure. Your business could highlight the construction services available by mounting the sign on an old piece of machinery, perhaps with a design that makes it appear the sign is being lifted, carried, or used by the machinery itself. This is a fantastic idea if you’re looking for a unique approach to signage, and it also can be eco-friendly, as this type of design makes use of your current resources by up-cycling them into a beautiful, useful piece of signage.
Complementary Architectural Signage
When it comes to architectural or corporate signage, it’s important to the look and feel of the business or building that the signage is truly complementary. A trend that will surely be lasting is to incorporate elements of the original structure into the primary signage. This may include using the same or similar stonework or timber used within the building’s construction, or might mean choosing colours which match or enhance the shades used for the building’s exterior or interior. These types of complementary architectural signage give an organisation or business a complete, polished look that is highly professional. Contemporary, classic design work in your architectural or corporate signage is a major trend right now that has amazing results.
If you’re looking for fresh, creative signage that includes these trends or any other innovative ideas, contact us at John Hills Signs today. We’ll help your business look its best with stellar, effective signage.
