Benefits of Using A Frame Signs and Graphic Design Printing for Business

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Posted by Jason Hills on October 07, 2013  /   Comments Off on Benefits of Using A Frame Signs and Graphic Design Printing for Business

Effective advertising is a game-changer for businesses these days. It is not enough to just provide quality products or services as most businesses operate in a competitive market. Consumers expect the same level of quality from competing business establishments so you need to tell them why they should choose you and what you can do for them. What distinguishes a business nowadays is a combination of many factors that are all based on a clear and well-planned advertising strategy.

Getting Ahead of Your Competitors with Advertising

Figures from Nielsen show that Australians are spending more than they have in recent years. Their Global Consumer Confidence Index for the second quarter of 2013 shows that 45% of online Aussies are saying that the next 12 months will be a good time to buy things they need and want. Which is an increase of 8% from the same time last year.

Business owners can be smart about how they tap into this expanding market. Most normally allocate a portion of their revenue to advertising. Still, many companies today do not hesitate to go beyond the usual range of advertising spending – 3% to 5% of total sales. Some business owners are known to keep 10% aside for advertising, knowing how greatly advantageous it is to increase awareness about their brand and operations.

A business can take advantage of passing foot traffic by using signage such as A Frame signs. These signs use graphic design printing and are designed to stand out and draw attention to a business. They are a great way to reach out and draw in shoppers who are on the look out for the things they need and want.

A Frames – Traditional but Effective

There are so many different types of signage to choose from these days. Digital signage is popular because it is effective but it is also pricey. Graphic design printing on A Frame signs is a cost effective way to draw in foot traffic.  With this provision alone, many of your advertising objectives can easily be achieved. If your business frequently changes information about services or products, this type of signage would certainly be a great investment.

Traditional signs are graphically designed exceptionally well and they have the power to leave a longer-lasting good impression of your business. Whether they are big store signs or sandwich boards, if designed cleverly, they will surely attract a lot of customers. A frame signs are especially effective in drawing in more customers because while they are only supporting signage, they tend to present more information about your products or services at the point of business. They are often used for announcements of sales, promos and even menus for dining establishments.

Every business that really wants to promote itself and draw in more customers should think about the use of clever and innovative design. Ensuring that you use a really good graphic designer, quality materials and eye-catching colours will definitely do more to promote your business. It will be obvious to passers by that your business is committed to quality. Good signage gains trust and also projects a good business image.

All these benefits go to show that those businesses that want to edge out competition should be proactive in their advertising efforts. Limiting yourself to one advertising channel is long dead. Mixing up advertising media is a new way to customer engagement. Consequently, when you use time-tested strategies and promising new ones, you will undoubtedly draw in more customers and other profitable opportunities for your business.

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About Jason Hills

I'm Jason, Owner of John Hills Signs. When I'm not making signs for the businesses of Nowra and beyond, I like to spend my time with my family, and surfing. You can circle me on Google+ to follow more of my content.

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