Don’t Forget About Necessary Signage

Posted by Jason Hills on October 09, 2015  /   Comments Off on Don’t Forget About Necessary Signage

When you hear the term signwriter, what comes to mind? For most, the first image is probably of a creative graphic artist designing a stunning sign for a shopfront. When customers come to John Hills, indeed this is often the first thing they are after. It is definitely a treat to design innovative, eye-catching signwork and to help a business with its branding through signage. But while our team loves working on these types of signs, we always stress the importance of implementing necessary signage.

What Types of Signs are “Necessary”?

Necessary signage is often seen as (dare we say it?) somewhat boring. While shopfront signs, billboard advertisements, and vehicle wraps give you the opportunity to be bold and colourful, necessary signage is by its nature much more subtle. Necessary signage is all around us. Wayfinding signs, directory signs, and safety notifications are just a few of these vital elements found in our businesses and organisations.

Wayfinding Signs

Big and beautiful shop front signs or roadside advertisements are built with the purpose of attracting people to your business and bringing them inside. Once they’re inside, however, your customers don’t want a barrage of over-the-top, brightly hued signs. This would be overwhelming and an overload of sensory data. But your customers do need to find their way around your store, building, or office. Wayfinding signs are an absolute must. They can direct shoppers to various departments to help them find what they are searching for, assist them to find the right office or waiting room, and help lead them to important facilities such as toilets. When wayfinding signs are used unobtrusively and correctly, they enhance your visitors’ experience tremendously and make they want to return again and again.

Directory Signs

Don’t forget about directory signs. Like wayfinding signage, these help customers and clients find their way around easily. Directory signs are a must for large office buildings or shopping centres that have multiple tenants. Large campuses such as hospitals also need directory signage. These can point the way to parking, entrances, reception desks, and more, helping a high volume of visitors seamlessly enter and exit your facility safely. John Hills can assist you in considering all necessary signage you might need to help direct customers or guests in your organisation. Such signage can be built from a variety of materials including stainless steel, timber, and Perspex, and can be treated to remain durable even in harsh weather.

Safety Signage

Perhaps most important of all is safety signage. In the unexpected event of a fire or other emergency, it is paramount that those in your building can find their way to safety quickly and efficiently. Safety signage includes illuminated exit signs, maps of escape routes, building capacities, and warning notifications. You may be surprised how many signs there are in most organisations which exist purely for safety purposes. Without such precautions, you could risk a tragedy and perhaps a lawsuit. Why take the chance? Protect your customers and employees by investing in proper safety signage displayed throughout your building.

Let Us Help

With nearly 40 years of experience under our belts, John Hills Signs is the Shoalhaven signwriter who has your best interests in mind. We know what businesses and organisations in our area need in terms of advertising signage as well as necessary signage for wayfinding and safety. Come meet with us today to make sure your business has all the signage it needs for safe and happy customers.

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About Jason Hills

I'm Jason, Owner of John Hills Signs. When I'm not making signs for the businesses of Nowra and beyond, I like to spend my time with my family, and surfing. You can circle me on Google+ to follow more of my content.

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